In this episode, Roberto Meza shares the journey of starting a farm with little more than a vision and a patch of land.
He talks about the grounding power of soil, the challenges of moving into hybrid growing systems, and the early days of building a microgreens business from scratch. From growing in a makeshift greenhouse to landing major retail accounts, then losing them all when the pandemic hit, Roberto reflects on the resilience it takes to adapt, pivot, and keep growing.
This story explores farming, entrepreneurship, and what it means to stay rooted when the ground beneath you keeps shifting.
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Check out Roberto's work at https://heartyprovisions.com/
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Get a 15% discount on Freeze-Dried Microgreens from BeMicro with code STEVE15 at https://bemicro.farm/
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Get in touch in the comments below 👇🏼